http://www.hetzercreative.com/new-gallery-1 daily 0.75 2015-02-06 http://www.hetzercreative.com/welcome daily 1.0 2025-09-07 https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1446516938706-VH6QW6G8MBLOE54TQUDB/Screen+Shot+2015-11-02+at+8.15.14+PM.jpg Welcome - EXTENDED VIEW OF MY WORK Click to review a deeper look at some of the amazing brands and work I’ve had the privilege to creative direct and work on. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1446516402480-CZBJSCVAN5XBJK9SQVWR/moose+9.jpg Welcome - Mooseracing Print Design At Mooseracing I was responsible for the photo direction, design direction, catalog layout, and production of multiple print pieces including an annual 180 page consumer catalog, 1 of which is shown here. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423533207314-X080FQTPEFIZ6NVS5SPQ/moose+8.jpg Welcome - Mooseracing Catalog Print design and photo direction. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423533244154-LKONDXOO6VTA2PHM81GR/moose+1.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423533271240-YCL1F4Z1UZPQ6BDB47J6/moose+4.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423533344435-7PUL6FFS12Y0JXNV379S/moose+5.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423533436109-6Z63SHJT2EYUXVM54ZDF/moose+6.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423533458815-GYZRGY7JJ5P88L26ZMH2/moose+7.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1446515532974-N9XV7ECRH655EDKP08K9/Moose+10.png Welcome - Mooseracing Package At Mooseracing I was also Art directing and designing all product packaging as well as performance product including helmets, apparel, hard goods, and accessories. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1446515615081-757BAEAOEHW2HJ6AFXVC/Moose1.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1446516075270-8QPNQSJB48B7X9LLOMOO/product+4.jpg Welcome - Bontrager Product Design Shown here are just a few of the high end level components I designed product graphics for. While at Trek/Bontrager I was responsible for the redesign and visual direction of the entire product and accessory line including apparel, hard goods, electronics, and soft good accessories. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423617728661-NHSY4PUP8O8JSGUGNFFO/DSC_0080.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423532519794-REVQ6I2DQ0AU56L2ESIJ/product+1.jpg Welcome - Bontrager xXx hilo saddle graphic and material product design https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423532520237-OKIZ2DCSVHPMBKGP69W3/product+2.jpg Welcome - Bontrager component groupo Redesign of entire Bontrager component product graphic line up including apparel and accessories. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423532532519-W14X8A1OPPEYEXFYZDTK/product+3.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423617602477-28L55J8UIOJUX35QYNLL/DSC_0074.JPG Welcome - Bontrager component groupo Redesign of entire Bontrager component product graphic line up including apparel and accessories. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423532539129-TTIK9HMF81MN8P7ZFNKY/product+5.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1742822770172-5PO1I7LO4GQ7IE4A6UA1/Screenshot%2B2025-03-24%2Bat%2B7.20.18%25E2%2580%25AFAM.jpg Welcome - Logo and identity As our brand evolved we needed to update our visual identity to connect to our core Lands’ End brand but also represent our Outfitters division as a brand within the brand. A brand that could stand alone but pay homage to it’s roots and where it came from. I personally created the new visual identity and logo for Lands’ End Outfitters, the logo guidelines and directed the implementation of the new visual identity across all our channels. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1494257836342-LMD9C39PESOR5HUIVJTP/Screen+Shot+2017-05-08+at+10.37.02+AM.png Welcome - Lands' End Outfitters Brand Book Created Lands' End Outfitters brand book to help define the standard elements of the Brand identity. It helps describe the brands position, values, and it's history. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1494255261144-LDYG96H1RC06QCY9M2W4/Screen+Shot+2017-05-08+at+9.54.06+AM.png Welcome - Lands End Outfitters Guidelines and Principles Created brand guidelines and principles document that houses all rules and standard for the Lands End Outfitters brand identity. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1439471991519-Z7S5WT01U7ZI3L2YYLT2/Screen+Shot+2015-08-13+at+8.19.40+AM.jpg Welcome - Eastbay Brand Book Created Eastbay brand book to help define the standard elements of the Brand identity. It helps describe the brands position, values, and it's history. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1443967750707-H2N9TB6QF96LC4K5Z5J2/Screen+Shot+2015-10-04+at+9.08.06+AM.jpg Welcome - Eastbay Brand Guidelines Created brand guidelines and principles document that houses all rules and standard for the Eastbay brand identity. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423538815967-9T56WLBYQZ4HKIS9VDGI/DH+mark.png Welcome - Identity badge Self promo DH identity creative badge graphic. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423538832747-C2ID2FIISGV75P0O9K8G/HC+mark.png Welcome - Hetzer Creative Logo Logo design for Hetzer Creative. Inspired by aspiration to think inside the box and create outside of it. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423538841113-E12CWPP91HJJN3M8QZM2/JS+mark.png Welcome - James Saul Logo Identity mark for Jame Saul LLC. Inspired by James Saul LLC focus on environmental law. Click to see more. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423539483456-ZWH6VOAN546DEPXQY9GN/Falcon+mark.png Welcome - Original Hetzer Creative logo Spread your wings. Design, direct, and create. Heritage to German Hetzer heritage. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423710289842-8MQFUK5ZU6K04IM7ODSB/PRI_RU_TA.png Welcome - PRI-RU-TA logo PRI-RU-TA Wisconsin land and water conservation council. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423541278762-NH5QHVHBTBEKSQVK2E86/Dark+self+bench1.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423627053893-LTY3QWLV6HFG2KBEHZ27/HC+web.png Welcome - Website Design for Hetzer Creative Brand identity, design, photo, and layout for website. Click to see more. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504953036-IV3U2XJVF5TIRBWHYTEC/Screen+Shot+2017-05-22+at+9.02.09+PM.png Welcome - Overall creative direction for business.landsend.com Continuous creative improvement of business.landsend.com brand visual, messaging, and user experience for entire ecommerce website. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1444658742560-TLMKFJAXNA823DCYWVMA/EB+web.png Welcome - Overall creative direction for eastbay.com Continuous creative improvement of eastbay.com brand visual, messaging, and user experience for entire ecommerce website. Full site update relaunch in Oct. 2015 Click to see more. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1439480896204-P3IWED8W0MOM63Z4H27Y/Screen+Shot+2015-08-13+at+10.47.38+AM.jpg Welcome - 2015 Eastbay Back 2 School Campaign planning, messaging theme, and visual assets for Eastbay 2015 back 2 school campaign. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1440020407371-TPSG3N1Z76E5IB11OSUA/Screen+Shot+2015-08-19+at+4.39.46+PM.jpg Welcome - 2015 Eastbay Fall Brand Campaign Campaign planning, messaging theme, and visual assets direction for Eastbay 2015 Fall Brand campaign. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1440692189814-DO4PYB4Z8DX9ADZRM4PY/Screen+Shot+2015-08-27+at+11.14.40+AM.jpg Welcome - 2015 Eastbay Marketing Environmental Design Direction Partnering with Hadley Office Supplies and Atmosphere Commercial Interiors directed visual and physical update to Eastbay/Footlocker.com marketing environment. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1494252026663-7RCZ840GAUKAFOZDA1HA/Video+Brochures.png Welcome - Lands' End Outfitters video brochures Created a capabilities video brochure for the field sales team and client visitors as a take away or leave behind brand piece. This piece includes brand information as well as a brand video that plays on a 7" screen when opened. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1494254313237-4WEC2DH3M2DYCWFW3W1C/QVR+viewers.png Welcome - Lands' End Outfitters QVR viewers As a part of the 360 virtual video tour, created QVR viewers that a smart phone can be inserted into so the 360 video can be watch in a virtual environment. These simple to build, cardboard viewers, were created to hand out to potential clients or to bind into catalogs. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504127319-XHMLKU2G6STHY2MI10DI/LEO6.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504202337-QOYC0QEI69MCL3U8SR3Q/LEO3.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504223587-UDLN5QLDT7FDHH1W4AXJ/LEO4.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504251564-TP69AIGHQFNK7ZJWNCOX/LEO2.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504300291-B0OICP2EHRSIEM3R2D55/Workwear4.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504296506-L7RY5TUOZTCXT4R53GAZ/Workwear1.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504300383-MAVHJ9ERTBQIW5VWP9BB/Workwear3.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504491986-HLQCP1G546EDOWR4OBI5/Screen+Shot+2017-05-22+at+8.52.42+PM.png Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504513650-X7PYO4N1REEP7TFZKG3L/Screen+Shot+2017-05-22+at+8.52.32+PM.png Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504508476-AK6697TVMMTO5BDB6O45/Screen+Shot+2017-05-22+at+8.52.53+PM.png Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504519370-Z9AOENP8Y8NVQ1UX974V/Screen+Shot+2017-05-22+at+8.53.04+PM.png Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504520872-WC98LI5YH20KD6AEEZ4C/Screen+Shot+2017-05-22+at+8.53.18+PM.png Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504529210-KB90HRBWCSRZ3KXME5N8/Screen+Shot+2017-05-22+at+8.53.34+PM.png Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495504530056-145IUFGEC24QU1LXOE2H/Screen+Shot+2017-05-22+at+8.53.46+PM.png Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1423627146424-K3DZRJ974KO8NHQC8P3V/product+4.jpg Welcome - Product graphics Updated entire product graphic direction for Bontrager brand components and accessory to be more cohesive, technical, and functional for user. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424035793786-6BQ5HOLXU0TXCEOMNBOR/shoe+shot2.jpg Welcome - Photo direction Creative direction and continuously improving product and lifestyle imagery to adhere to the Eastbay brand image. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424035748522-JKKPVG8IMYQ3D51SM8D7/shoe+shot+1.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424035558879-RJSF1CW3HRR2IJ18X6HM/product+cleat.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424035305715-C4JMGPIBNDJFHZWX7UXO/collection+shot.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424035634778-ILDSAYE6KFPNQWSWC1RR/product+colletion2.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424035465511-3O9IN5QB6SNC2R41VQXB/football+3.jpg Welcome - Photo Direction Established brand image for Eastbay photos to adhere to for a consistent brand look. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424035378116-2NYKZ47SP8J98IRSNL1O/football+1.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424032862156-2M9K3B6NB5S9FAJX28KN/DSC_0007.JPG Welcome - Print creative direction Applied new photo direction to printed catalog as well and continuously improve appearance of catalog details to evolve into a more look book or magazine style printed piece. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424033076585-17ZYS5LHXO478NX2KFEF/DSC_0016.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424032987003-DQOOH6CCZS13O350CB9P/DSC_0015.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424032935015-NYLKDTMMNXNNPYC6ILJN/DSC_0011.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1425052049231-KFAKD2J0KR3APY7LXHQ3/PZ+instore.png Welcome - Eastbay Performance Zone Eastbay's in-store experience with interactive touch screen. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1425054239120-76109GN5MNIS622C68GI/PZ+experience.png Welcome - Eastbay Performance Zone Creative direction for interactive touch screen within Eastbay performance zone. Click to see full document. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424008622931-EPY5JKOR1HT94XNOM5SY/DSC_0003+2.jpg Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424008623439-WXTB0Z085Q0L5158TGZR/DSC_0005+2.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424008629938-H7UPY2KV6BNAAPLPQNUQ/DSC_0011+2.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424008743298-UXGUU43QS6SEBGG5NF41/DSC_0012+2.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424009072991-5XNLP5ADOQY4FMBF1X2X/DSC_0013+2.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424010375614-JVKIV9GBCC76K5HTJQMO/DSC_0008.JPG Welcome https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1424009161491-R9246PSGV4BY0TMDTBRE/DSC_0016+2.JPG Welcome 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Doing team building events such as GORUCK helps the team understand that we are stronger when we work together. Supporting the person to your left and right will always assure a successful outcome. Click to see more. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1430224972900-ZXDJ8G2NEP1DUJWUA8K0/Style_WGSN.png Welcome - Trend Resources Not just relying on competitive research I also like to use trend forecasting tools such as WGSN (stylesight) to gain a better understanding of what is happening in the market place to stay on top of product, graphic, and color trends. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495545175469-K3NVH9P4FYOJWF6XALLG/Screen+Shot+2017-05-23+at+7.59.46+AM.png Welcome - LEO Quarterly Photo Shoot Visual Center For each shoot I create a visual centers that help us determine themes, colors, textures, environments, locations, shot ideas, and inspiration for each shoot. 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Click to see more. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1495545764734-Z80XN181QGIDH6OUF4ME/Screen+Shot+2017-05-23+at+8.05.30+AM.png Welcome - LEO Video Story Board Along with photo I've also created video/motion story boards. These tie to the particular photo shoot but contain more details around scripts and scenes. Developing video is an extension of photo and has to tell stories that engage the consumer. Each video project contains its own brief and objectives. Click to see more. https://images.squarespace-cdn.com/content/v1/54d415b5e4b0ae96baa37c68/1430184901915-28HK0WC69OZAZIZ70L5N/14BT_Eurobike_Bontrager+Product.png Welcome - Product and Color Research Travel to events, conferences, and trade shows to gather BIC competitor trend research and analysis. 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